Infiniti Loyalty Program by MEDIACRAT

Infiniti Russia in cooperation with MEDIACRAT are developing and preparing for launch the loyalty program for owners of Infiniti cars. Every participant of the program will receive a membership card that will provide access to exclusive automotive privileges, special offers and discounts, concierge services.

Infiniti is a luxury car brand launched by Nissan in 1989. Today, Infiniti remains a top choice for car enthusiasts looking for innovative design, technical perfection, active implementation of the latest hi-tech achievements and exceptional customer care services. Infiniti offers a full range of luxury cars, from sporty coupes to full-size SUVs.

MEDIACRAT is the official operator of Infiniti Loyalty Program.

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Rendez-Vous Advertising Campaign by MEDIACRAT

MEDIACRAT developed the concept of an advertising campaign for the first Rendez-Vous boutique in Belgorod. The large-scale promotion strategy involves television channels, radio, outdoor advertising and print media.

Rendez-Vous is a chain of premium-class shoe boutiques featuring over 60 European fashion brands.
Creative management of the project is provided by MEDIACRAT.

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CHIVAS SPEAR’S Russia Wealth Management Awards 2011: Judging Panel

Width418 img 4651 copyThe Organizing Committee of CHIVAS SPEAR’S Russia Wealth Management Awards 2011 is pleased to announce that by invitation of Alexander Gafin, Judging Panel Chairman and SPEAR’S Russia Editor-in-Chief, the following prominent persons joined this year’s Judging Panel:

David Iakobachvili
Sistema, Member of the Board

Alexander Svetakov
Absolut Group, Chairman of the Board

Irina Rapoport
RUSNANO Capital, CEO

Andrey Rappoport

SKOLKOVO, President

Christian Kremer
Mercury, Vice President

Feodor Sheberstov
Odgers Berndtson, Managing Partner & Head of Financial Practice

The winners of CHIVAS SPEAR’S Russia Wealth Management Awards 2011 will be unveiled on November 17 at the Et Cetera theatre in Moscow. CHIVAS SPEAR’S Russia Wealth Management Awards is organized by tradition and analogy with the award ceremony annually held in London by SPEAR’S UK. Organizers of the 2011 Awards in Russia are PBWM.ru portal and SPEAR’S Russia magazine. Official Partner – Land Rover, Independent Consultant – PricewaterhouseCoopers, Official TV Channel – TV Rain, General Radio Partner – Business FM, General Media Partner – BFM.ru. CHIVAS is one of the most prestigious blended whiskies in the world. SPEAR’S Russia is the Russian version of one of the most trustworthy and influential European (London, UK) magazines for the world’s richest, PBWM.ru is Russia’s first specialized private banking and wealth management online portal.

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Philips Conference in Armenia

Philips, the world leader in consumer electronics, hosted a dealer conference in Armenia from September 20 until September 23. Representatives of the company’s service centers in Russia participated in the event organized by MEDIACRAT Event Management.

Royal Philips Electronics is one of the world’s largest corporations specializing in home electronics, consumer healthcare and lighting with an annual turnover of over 26 billion Euros.

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Pernod Ricard Congress in Yaroslavl

MEDIACRAT Event Management and the Moscow office of Pernod Ricard Eastern Europe organized the annual congress in Koprino Bay (Yaroslavl) for Pernod Ricard Rouss, a leader in the Russian premium spirits market. Over 350 company employees attended the event called On the Way to Absolute Leadership.

Apart from a conference devoted to the year-end results and discussion of the company’s strategic initiatives, in terms of the 4-day congress a series of culture and entertainment events and team building activities took place, based on which a special corporate film was shot.

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CHIVAS SPEAR’S Russia Wealth Management Awards 2011: Votes by Peers

Width418 img 4651 copyThe Organizing Committee of CHIVAS SPEAR’S Russia Wealth Management Awards 2011 is pleased to announce the start of the Voting stage of the Awards. From October 10 until October 28, the Organizing Committee is collecting votes of professionals from private banking, wealth management and related industries in order to determine the nominee short list. The voters are asked to select the best, second and third nominee in each category. The nominees selected are then respectively awarded three, two and one point. As a result of this process, after the approval of the Awards’ Independent Consultant the official short list will be formed. At the final stage, the Judging Panel of the Awards will determine winners among short-listed candidates. The members of the Judging Panel will be announced in the end of October. The winners of CHIVAS SPEAR’S Russia Wealth Management Awards 2011 will be unveiled on November 17 at the Et Cetera theatre in Moscow. CHIVAS SPEAR’S Russia Wealth Management Awards is organized by tradition and analogy with the award ceremony annually held in London by SPEAR’S UK. Organizers of the 2011 Awards in Russia are CHIVAS whisky, PBWM.ru portal and SPEAR’S Russia magazine. Official Partner – Land Rover, Independent Consultant – PricewaterhouseCoopers.

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Communications Through Centuries Book by MEDIACRAT

At the request of Rostelecom, Russia’s national telecommunications operator, MEDIACRAT prepared and released a book with a title translated as Communications through Centuries: 125 Years of Telecoms in Moscow Region. This unique publication vividly illustrates not only the development path of the company itself, but also that of the industry as a whole. The book was published with a print run of 1,000 copies.

This book is not the only Rostelecom project in MEDIACRAT portfolio. Since September 2009, MEDIACRAT has been publishing Otlichniy Journal [Excellent Magazine] serving as a gateway to the Internet for children and youth. Since March 2010, MEDIACRAT has also been working on a WEB-Gramota [Web Skills] magazine, Russia’s first publication in the format of an Internet guide aimed at senior audience (50+).

Besides, at the request of Rostelecom MEDIACRAT has also developed and launched a specialized web portal with a goal to unite schoolchildren interested in the latest web developments.

Creative and commercial management of all projects is provided by MEDIACRAT.

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MEDIACRAT Published Second Issue of Mercedes-Benz Fashion Week Russia Magazine

Width418 mbfwr n6MEDIACRAT prepared and released the second issue of Mercedes-Benz Fashion Week Russia magazine, a special interest publication devoted to the largest fashion week in the Eastern Europe.

The magazine is published twice a year for each of the two Mercedes-Benz Fashion Week Russia shows and is distributed at these events, as well as in all Mercedes-Benz dealerships in Russia.

The next Mercedes-Benz Fashion Week Russia will be devoted to Spring-Summer 2012 season and will be held in Moscow from October 21 until October 25.

Creative and commercial management of the magazine is provided by MEDIACRAT.

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