Philips Conference in Armenia
Philips, the world leader in consumer electronics, hosted a dealer conference in Armenia from September 20 until September 23. Representatives of the company’s service centers in Russia participated in the event organized by MEDIACRAT Event Management.
Royal Philips Electronics is one of the world’s largest corporations specializing in home electronics, consumer healthcare and lighting with an annual turnover of over 26 billion Euros.
Pernod Ricard Congress in Yaroslavl
MEDIACRAT Event Management and the Moscow office of Pernod Ricard Eastern Europe organized the annual congress in Koprino Bay (Yaroslavl) for Pernod Ricard Rouss, a leader in the Russian premium spirits market. Over 350 company employees attended the event called On the Way to Absolute Leadership.
Apart from a conference devoted to the year-end results and discussion of the company’s strategic initiatives, in terms of the 4-day congress a series of culture and entertainment events and team building activities took place, based on which a special corporate film was shot.
CHIVAS SPEAR’S Russia Wealth Management Awards 2011: Votes by Peers
The Organizing Committee of CHIVAS SPEAR’S Russia Wealth Management Awards 2011 is pleased to announce the start of the Voting stage of the Awards. From October 10 until October 28, the Organizing Committee is collecting votes of professionals from private banking, wealth management and related industries in order to determine the nominee short list. The voters are asked to select the best, second and third nominee in each category. The nominees selected are then respectively awarded three, two and one point. As a result of this process, after the approval of the Awards’ Independent Consultant the official short list will be formed. At the final stage, the Judging Panel of the Awards will determine winners among short-listed candidates. The members of the Judging Panel will be announced in the end of October. The winners of CHIVAS SPEAR’S Russia Wealth Management Awards 2011 will be unveiled on November 17 at the Et Cetera theatre in Moscow. CHIVAS SPEAR’S Russia Wealth Management Awards is organized by tradition and analogy with the award ceremony annually held in London by SPEAR’S UK. Organizers of the 2011 Awards in Russia are CHIVAS whisky, PBWM.ru portal and SPEAR’S Russia magazine. Official Partner – Land Rover, Independent Consultant – PricewaterhouseCoopers.
Communications Through Centuries Book by MEDIACRAT
At the request of Rostelecom, Russia’s national telecommunications operator, MEDIACRAT prepared and released a book with a title translated as Communications through Centuries: 125 Years of Telecoms in Moscow Region. This unique publication vividly illustrates not only the development path of the company itself, but also that of the industry as a whole. The book was published with a print run of 1,000 copies.
This book is not the only Rostelecom project in MEDIACRAT portfolio. Since September 2009, MEDIACRAT has been publishing Otlichniy Journal [Excellent Magazine] serving as a gateway to the Internet for children and youth. Since March 2010, MEDIACRAT has also been working on a WEB-Gramota [Web Skills] magazine, Russia’s first publication in the format of an Internet guide aimed at senior audience (50+).
Besides, at the request of Rostelecom MEDIACRAT has also developed and launched a specialized web portal with a goal to unite schoolchildren interested in the latest web developments.
Creative and commercial management of all projects is provided by MEDIACRAT.
MEDIACRAT Published Second Issue of Mercedes-Benz Fashion Week Russia Magazine
MEDIACRAT prepared and released the second issue of Mercedes-Benz Fashion Week Russia magazine, a special interest publication devoted to the largest fashion week in the Eastern Europe.
The magazine is published twice a year for each of the two Mercedes-Benz Fashion Week Russia shows and is distributed at these events, as well as in all Mercedes-Benz dealerships in Russia.
The next Mercedes-Benz Fashion Week Russia will be devoted to Spring-Summer 2012 season and will be held in Moscow from October 21 until October 25.
Creative and commercial management of the magazine is provided by MEDIACRAT.
Intranet for ArArAt
MEDIACRAT developed and launched Araratworld.com, an intranet portal for the legendary ArArAt brandy. The new portal is expected to increase the speed and quality of communications among clusters, brand managers and agencies.
Araratworld.com is a unified ArArAt brand database. Users can download files form the galleries, give agencies access to certain sections, get the latest information about the brand and share it with other markets.
Management of the project is provided by MEDIACRAT.
PBWM Media, MEDIACRAT Named Media Manager of Russia 2011
PBWM Media and MEDIACRAT, in the person of publisher and managing partner Arman Jilavian, received the Media Manager of Russia 2011 award for successful management of specialized thematic media projects.
The award was presented for the outstanding progress demonstrated by SPEAR’S Russia magazine and PBWM.ru website which quickly became the most reputed and distinguished media for private banking & wealth management industry professionals and clients.
SPEAR’S Russia is the Russian version of the most trustworthy and influential British magazine for the world’s richest audience. PBWM.ru is a specialized online private banking and wealth management gateway.
Editor-in-Chief – Alexander Gafin, founder – PBWM Media, General Manager – Dmitry Gafin.
Creative and commercial management of both projects is provided by MEDIACRAT.
Test Drive for Mazda in Armenia
In the end of June, MEDIACRAT Event Management organized a test drive event for Mazda in Armenia. Over 100 journalists representing Russia’s leading publications, such as GEO, AutoReview, Za Rulem, Automir, MK-mobile, Playboy, RMC, took part and covered the event. All participants made a comfortable trip driving Mazda cars on the route Yerevan – Dzoraget – Sevan Lake – Noravank – Yerevan (520 km).
Mazda Motor Corporation is a Japanese car producer, one of the global market leaders with a yearly turnover exceeding $23 bln. The company is headquartered in Hiroshima.