MEDIACRAT was commissioned by The Macallan to photograph its Fine Oak whisky (12-30 years of ageing). The aim of the project was to emphasize the premium status of the product through impressive textures and materials.

"We used world-famous Alessi accessories for the photo shoot," says Platon Shilikov, photo service director at MEDIACRAT. "We wanted to avoid baroque-like luxury, and this Italian brand is known for simplicity and laconism. The needed ambience is created thanks to trendy designer accessories, modern textures and materials: from patterned frosted glass to traditional timber."

The Macallan is the oldest whisky distillery in Scotland and one of the world's best makers of single malt whisky aged in sherry casks. The production volume is up to 6 mln liters a year.

Creative management of the project is provided by MEDIACRAT.

MEDIACRAT with the financial support of Promsvyazbank has published 100 Treasures That Armenia Shared with the World, a lavishly illustrated collectible album aimed at wide audience. The publication focuses on Armenian contribution to the cultural heritage of the world.

"100 stories presented in chronological order, from the Stone Age to modernity, comprise various scopes of human activity and demonstrate the great potential of Armenians as well as their highest degree of involvement into the course of global discoveries," says Aris Ghazinian, one of the authors.

The album is part of The Great Armenia collectible book series published by MEDIACRAT. The series also includes such books and almanacs as 100 Mysteries of Armenia, 100 Greatest Armenians of the XX Century, The Armenian Church, 100 Legends of ArArAt.

MEDIACRAT offers a unique opportunity to get acquainted with the content of WATCH Russia and BOLSHOI Sport free of charge. Access to these publications is offered through ZINIO web and mobile reading application.

"We keep on popularizing our publications. As a part of our promotion program, the e-versions of the magazines are freely downloadable at ru.zinio.com, including special editions for Android and Apple platforms," says Alexei Medvedev, business development director at MEDIACRAT.

ZINIO is the world's largest newsstand and bookstore with thousands of media titles offered in digital versions in 25 different languages.

Creative and commercial management of BOLSHOI Sport and WATCH Russia is provided by MEDIACRAT.

MEDIACRAT Event Management has started preparations for the upcoming Bridgestone Dealer Conference. It is anticipated that over 80 company dealers from all over Russia will visit the conference scheduled to be held early in 2012. The event will be hosted by the musician and TV anchor Alexander Pushnoy.

This will be the second consecutive conference organized by MEDIACRAT Event Management at the request of Bridgestone CIS. In February 2011, MEDIACRAT organized a similar event for the company dealers at The Ritz-Carlton Moscow.

Bridgestone CIS is a subsidiary of the Bridgestone Corporation, the world’s largest tire and rubber company headquartered in Tokyo, Japan.

The Young Talents of Big Sports online project was lunched by MEDIACRAT on the www.bolshoisport.ru platform. The goal of the project is to support and promote young promising athletes aged 8 to 25 y.o. who represent various sports contested in Russia. Each month, the portal holds online polls open to all visitors and the winners receive valuable presents from the project’s partners. The main present, an automobile, will be awarded in the end of 2012.

As of the end-December 2011, the Young Sports Talents of Big Sports boasted 400 participants representing 86 sports and over 100 Russian cities and towns.

Creative and commercial management of the project is provided by MEDIACRAT.

At the request of the Trade Finance Bank, MEDIACRAT prepared and released the Geography of Opportunities album. This unique gift edition is completely devoted to four countries where the bank operates: Russia, Cyprus, Lebanon and Tanzania.

The bilingual book tells in Russian and English about the economies, culture, the must-visit places and traditions of each of the four states. Additional chapters are devoted to the specifics of the Trade Finance Bank operations in each country.

Creative management of the project was provided by MEDIACRAT.