MEDIACRAT took part in the creation of a strategic document that outlines the direction and perspectives of ArArAt brand development in near future. The new ArArAt brand compass relies on a concept of life's true moments, which make it bright and intense.

"I am convinced that if used and applied properly, the True and Intense Moments concept is to prove highly efficient for ArArAt," says Arman Jilavian, head of the creative team that is working on the project. "I am proud of the fact that our team managed to develop such a document having very little time on our hands."

ArArAt has been producing legendary Armenian brandy since 1887. It is one of the most popular Armenian brands in the world.

Creative and commercial management of the project is provided by MEDIACRAT.