MEDIACRAT developed and launched Araratworld.com, an intranet portal for the legendary ArArAt brandy. The new portal is expected to increase the speed and quality of communications among clusters, brand managers and agencies.

Araratworld.com is a unified ArArAt brand database. Users can download files form the galleries, give agencies access to certain sections, get the latest information about the brand and share it with other markets.

Management of the project is provided by MEDIACRAT.

PBWM Media and MEDIACRAT, in the person of publisher and managing partner Arman Jilavian, received the Media Manager of Russia 2011 award for successful management of specialized thematic media projects.

The award was presented for the outstanding progress demonstrated by SPEAR’S Russia magazine and PBWM.ru website which quickly became the most reputed and distinguished media for private banking & wealth management industry professionals and clients.

SPEAR’S Russia is the Russian version of the most trustworthy and influential British magazine for the world’s richest audience. PBWM.ru is a specialized online private banking and wealth management gateway.

Editor-in-Chief – Alexander Gafin, founder – PBWM Media, General Manager – Dmitry Gafin.

Creative and commercial management of both projects is provided by MEDIACRAT.

In the end of June, MEDIACRAT Event Management organized a test drive event for Mazda in Armenia. Over 100 journalists representing Russia’s leading publications, such as GEO, AutoReview, Za Rulem, Automir, MK-mobile, Playboy, RMC, took part and covered the event. All participants made a comfortable trip driving Mazda cars on the route Yerevan – Dzoraget – Sevan Lake – Noravank – Yerevan (520 km).

Mazda Motor Corporation is a Japanese car producer, one of the global market leaders with a yearly turnover exceeding $23 bln. The company is headquartered in Hiroshima.