MEDIACRAT Creative Bureau developed a visual concept for Dvin (10 y.o.), the legendary Armenian brandy in the ArArAt range.

The philosophy of the restyled Dvin and, in particular, of its visual concept developed by MEDIACRAT is based on the legend about the medieval capital of Armenia of the same name which served as a residence of the royal Arsacid dynasty. For several centuries Dvin remained one of the largest and most populated towns of the oriental world and was famous for its incredible splendor and countless riches.

АrАrАt is one of the key brands of Pernod Ricard Eastern Europe, an Eastern European cluster of Pernod Ricard Group, the world’s co-leader in premium wines and spirits.

Creative management of the project is provided by MEDIACRAT.