MEDIACRAT was commissioned by The Macallan to photograph its Fine Oak whisky (12-30 years of ageing). The aim of the project was to emphasize the premium status of the product through impressive textures and materials.

"We used world-famous Alessi accessories for the photo shoot," says Platon Shilikov, photo service director at MEDIACRAT. "We wanted to avoid baroque-like luxury, and this Italian brand is known for simplicity and laconism. The needed ambience is created thanks to trendy designer accessories, modern textures and materials: from patterned frosted glass to traditional timber."

The Macallan is the oldest whisky distillery in Scotland and one of the world's best makers of single malt whisky aged in sherry casks. The production volume is up to 6 mln liters a year.

Creative management of the project is provided by MEDIACRAT.