A prominent Russian gymnast, winner of four Olympic gold medals, the only Russian member of the Laureus World Sports Academy, leader of the Young Stars project and Editor-in-Chief of BOLSHOI Sport magazine, Alexei Nemov conducted his first interview in his new capacity as journalist. Alexei’s interviewee was Alina Kabaeva – a fellow athlete and gold medallist of the Athens Olympic Games, now a member of Russian Parliament. The famous gymnast spoke openly and matter-of-factly about her rise to Olympic glory and her current busy schedule, about promoting sports for children as well as future and former champions. “She gave straightforward answers to all of my questions. I had a great time talking to someone I knew very well but in my new capacity. Alina was honest, she spoke from the heart, which made me very happy,” admitted Alexei Nemov after the interview that lasted one and half hours and will now be published in BOLSHOI Sport magazine’s June edition. The famous Russian gymnast accepted the appointment as Editor-in-Chief of the magazine as of 1 June. The fact that this office is now occupied by the legendary athlete means that the magazine will significantly expand its activities and maintain greater presence at various sporting events. It is also more likely to initiate and support charitable projects at the federal level, which is particularly crucial on the eve of the 2014 Winter Olympic Games in Sochi.

MEDIACRAT was commissioned by OPIN to develop corporate identity and marketing materials for its premium-class residential community Park Rublevo. “Among the materials that we developed were the logo, corporate colors, scripts, business documentation and accessories, as well as a B2C brochure. Austere and concise design and color choice – black and golden – emphasize the elite-oriented appeal,” explains Igor Borisenko, Creative Director at MEDIACRAT.

Founded in 2002, OPIN is one of the leading real estate development groups operating in Moscow and the Moscow Region.

Creative management of the project is provided by MEDIACRAT.

The world-famous Russian gymnast, a four-time Olympic champion and the only Russian member of the Laureus World Sports Academy Alexei Nemov became Сhairman of the BOLSHOI Sport’s Editorial Board and leader of Young Stars project. Alexei Nemov announced his new status (officially effective from June 1, 2013) in his speech at the 76th International Sports Press Association (AIPS) Congress in Sochi. For BOLSHOI Sport magazine and Young Stars movement the collaboration with Alexei Nemov means new level of activity related mainly to the launch and support of the nationwide charitable sports projects aimed primarily at young athletes. In addition, the invitation for Alexei Nemov to become leader of BOLSHOI Sport is conducive to further development of the magazine’s cooperation with Laureus, one of the world’s most influential charity foundations. Earlier in March, BOLSHOI Sport became the Official Media Partner of Laureus in Russia. The upcoming activities of Laureus in Russia, its joint initiatives with Alexei Nemov, BOLSHOI Sport magazine and Young Stars movement will be unveiled at the special Laureus press conference. BOLSHOI Sport magazine was launched by MEDIACRAT in December 2005. According to TNS Gallup Media data, the semiannual audience of the publication in Russia exceeds 1 million readers. The Young Stars project unites promising Russian athletes aged 8-25 y.o. Today, the number of project participants exceeds 2,000 athletes residing all over Russia and representing 116 kinds of sports.

MEDIACRAT presents its new corporate website MEDIACRAT.com. This completely restyled and restructured version informs about the group’s activities in its three key business areas of operation – Publishing, Brand Development and Event Management.

“MEDIACRAT.com was developed in line with the latest web design trends. The website features the FLOW concept streaming most recently accomplished projects and news on the homepage,” comments Alexei Elizarov, MEDIACRAT’s Chief Web Designer. “The portal is aimed at visual interaction with users and does not overwhelm them with unnecessary details. At the same time, three sub-sites allow users to get detailed information about all MEDIACRAT’s business activities and projects. Thanks to the HTML5 and adaptive layout the website is suitable for viewing not only on PCs but on all mobile devices.”

A prominent Russian gymnast, winner of four Olympic gold medals and the only Russian member of the Laureus World Sports Academy Alexei Nemov became leader of the Young Stars movement.

The main goal of the Young Stars project is to create an integrated media platform for young promising athletes who already do or soon will glorify Russia at sports arenas worldwide. As Alexei Nemov notes, the project is set to develop into a full-fledged social network in the world of sports and a regular support-generating resource for to the most talented participants.

The Young Stars project already unites over 2,300 young athletes residing in 83 regions of Russia – from Olympic champions and medalists to those who just make their first steps on the way to great sporting victories. Besides, over 13,000 registered users follow the news of the project.

BOLSHOI Sport became the Official Media Partner of Laureus in Russia. Laureus comprises one of the world’s most influential charity foundations and the prestigious annual Laureus World Sports Awards, also unofficially referred to as “The Oscars in the world of sports”. This year, the award ceremony was held in Rio de Janeiro for the thirteenth time in a row. On the charity side, from the day of its inception, the Laureus Sport for Good Foundation has granted more than €60 million for over 140 projects in different countries.

BOLSHOI Sport was commissioned by Dynamo, Russia’s oldest sports and physical training society, to publish the special issue to commemorate Dynamo’s 90th anniversary and tell the story of its key subsidiary, Dynamo Moscow.

The anniversary issue features Dynamo’s most prominent athletes, their distinguished coaches, club managers and promising young stars. The issue will be distributed at Dynamo sports clubs and organizations and presented to professional athletes, veterans and guests of the special anniversary events.

BOLSHOI Sport magazine was launched by MEDIACRAT in December 2005. According to TNS Gallup Media, the publication’s semiannual audience amounts to over 1,000,000 readers.

SPEAR’S Russia magazine has expanded its distribution system to increase the awareness among Russia’s highly affluent air travelers, also known as the Flying Class.

The magazine is now available to readers who fly in business class and first class or wait for boarding in VIP lounges of London, Zurich, Geneva, Moscow, St. Petersburg, Sochi, Novosibirsk, Krasnoyarsk and Irkutsk airports.

Creative and commercial management of the project is provided by MEDIACRAT.

MEDIACRAT was commissioned by Ural FD Bank to prepare and release K-life, a client-oriented magazine launched in support of the bank’s new retail brand Klookva and targeted at a broad range of its clients.

K-life employs the infotaining editorial approach to better inform Ural FD clients about the advantages of the bank’s product line and reinforce its image as a provider of unique financial services.

“The Custom Publishing division at MEDIACRAT is privileged to offer the services of an experienced editorial team that has released a number of highly-acclaimed publications for companies operating in financial sector,” comments Alexei Medvedev, Managing Partner and Business Development Director at MEDIACRAT.

Creative and commercial management of the project is provided by MEDIACRAT.

The fifth issue of Mercedes-Benz Fashion Week Russia Magazine published by MEDIACRAT was prepared in partnership with Z!NK, an iconic American fashion magazine. Since its very launch in 2002, Z!NK has been one of the Top-10 most sold monthlies in the U.S.

Mercedes-Benz Fashion Week Russia Magazine is published twice a year to coincide with the two highly reputed namesake fashion weeks held in Moscow. The collaboration between Z!NK magazine and Artefact agency that produces Mercedes-Benz Fashion Week Russia will also result in Russian designers being featured on the pages of the American publication. The Russian edition of Z!NK for Mercedes-Benz Fashion Week Russia Magazine will only be available to guests of these fashion weeks.

Creative management of the project is provided by MEDIACRAT.

On 16 March, at the request of OPIN, Russia’s leading real estate development group, MEDIACRAT organized a Mardi Gras celebration for residents of premium-class Pestovo estate.

“It is thanks to the rich entertainment program that this festive occasion attracted over 400 guests,” notes Armen Jilavian, Managing Partner at MEDIACRAT. “Not only did visitors enjoy tasting the traditional pancakes and participating in exciting contests and troika rides, they also had an opportunity to test drive the latest Audi car models provided by Audi Center Moscow.”