MEDIACRAT was commissioned by Ural FD Bank to prepare and release K-life, a client-oriented magazine launched in support of the bank’s new retail brand Klookva and targeted at a broad range of its clients.

K-life employs the infotaining editorial approach to better inform Ural FD clients about the advantages of the bank’s product line and reinforce its image as a provider of unique financial services.

“The Custom Publishing division at MEDIACRAT is privileged to offer the services of an experienced editorial team that has released a number of highly-acclaimed publications for companies operating in financial sector,” comments Alexei Medvedev, Managing Partner and Business Development Director at MEDIACRAT.

Creative and commercial management of the project is provided by MEDIACRAT.