MEDIACRAT Event Management and the Moscow office of Pernod Ricard Eastern Europe organized the annual congress in Koprino Bay (Yaroslavl) for Pernod Ricard Rouss, a leader in the Russian premium spirits market. Over 350 company employees attended the event called On the Way to Absolute Leadership.

Apart from a conference devoted to the year-end results and discussion of the company’s strategic initiatives, in terms of the 4-day congress a series of culture and entertainment events and team building activities took place, based on which a special corporate film was shot.