MEDIACRAT has been commissioned by RIVE GAUCHE, Russia’s leading cosmetics and beauty products retail chain, to start work on “Good News from RIVE GAUCHE” magazine. MEDIACRAT has created a unique design layout and an original editorial concept with a goal to turn the publication into a premium-quality glossy magazine.

“We are seeking a shift from mass market to luxury segment and a new target audience,” says Larisa Karaban, the owner of the chain, “The final version of the magazine is very beautiful. We do hope our female clients will like it too.”

The publication will be distributed free-of-charge in RIVE GAUCHE stores.

Creative management of the project is provided by MEDIACRAT.