Promsvyazbank has become the general partner of the Young Stars project launched by the BOLSHOI Sport magazine. On December 20, Promsvyazbank and MEDIACRAT held a press conference announcing the winners of an annual open poll conducted at the YoungStars.ru website. According to the partners, the best athletes of the year were Sergei Mozgov and Anna Yanovskaya, ice-dancing champions at the First Youth Olympic Games. Promsvyazbank presented the winners with a cash prize of 300,000 roubles. The other award-winners, Maryana Naumova and Daniil Cherkasov, received valuable presents from adidas. “Our partnership with the unique project Young Stars is a continuation of our strategy to promote youth sports in Russia. We consider that during the formative stage, sporting talent needs support, and this is no less important than helping international sports stars,” commented Promsvyazbank’s President Artem Konstandyan. Creative and commercial management of the project is provided by MEDIACRAT.

On 29 November, in Moscow’s The Sad restaurant, MEDIACRAT organized for The Macallan a presentation of the collector’s set 8 Decades of The Macallan and Sir Peter Blake. The event was attended by over 100 representatives of Russia’s cultural and business elites.

The collector’s set was created to celebrate the 80th anniversary of Sir Peter Blake, an iconic artist and godfather of British pop art, who has been successfully collaborating with The Macallan for many years.