BOLSHOI Sport became the Official Media Partner of Laureus in Russia. Laureus comprises one of the world’s most influential charity foundations and the prestigious annual Laureus World Sports Awards, also unofficially referred to as “The Oscars in the world of sports”. This year, the award ceremony was held in Rio de Janeiro for the thirteenth time in a row. On the charity side, from the day of its inception, the Laureus Sport for Good Foundation has granted more than €60 million for over 140 projects in different countries.

BOLSHOI Sport was commissioned by Dynamo, Russia’s oldest sports and physical training society, to publish the special issue to commemorate Dynamo’s 90th anniversary and tell the story of its key subsidiary, Dynamo Moscow.

The anniversary issue features Dynamo’s most prominent athletes, their distinguished coaches, club managers and promising young stars. The issue will be distributed at Dynamo sports clubs and organizations and presented to professional athletes, veterans and guests of the special anniversary events.

BOLSHOI Sport magazine was launched by MEDIACRAT in December 2005. According to TNS Gallup Media, the publication’s semiannual audience amounts to over 1,000,000 readers.

SPEAR’S Russia magazine has expanded its distribution system to increase the awareness among Russia’s highly affluent air travelers, also known as the Flying Class.

The magazine is now available to readers who fly in business class and first class or wait for boarding in VIP lounges of London, Zurich, Geneva, Moscow, St. Petersburg, Sochi, Novosibirsk, Krasnoyarsk and Irkutsk airports.

Creative and commercial management of the project is provided by MEDIACRAT.

MEDIACRAT was commissioned by Ural FD Bank to prepare and release K-life, a client-oriented magazine launched in support of the bank’s new retail brand Klookva and targeted at a broad range of its clients.

K-life employs the infotaining editorial approach to better inform Ural FD clients about the advantages of the bank’s product line and reinforce its image as a provider of unique financial services.

“The Custom Publishing division at MEDIACRAT is privileged to offer the services of an experienced editorial team that has released a number of highly-acclaimed publications for companies operating in financial sector,” comments Alexei Medvedev, Managing Partner and Business Development Director at MEDIACRAT.

Creative and commercial management of the project is provided by MEDIACRAT.

The fifth issue of Mercedes-Benz Fashion Week Russia Magazine published by MEDIACRAT was prepared in partnership with Z!NK, an iconic American fashion magazine. Since its very launch in 2002, Z!NK has been one of the Top-10 most sold monthlies in the U.S.

Mercedes-Benz Fashion Week Russia Magazine is published twice a year to coincide with the two highly reputed namesake fashion weeks held in Moscow. The collaboration between Z!NK magazine and Artefact agency that produces Mercedes-Benz Fashion Week Russia will also result in Russian designers being featured on the pages of the American publication. The Russian edition of Z!NK for Mercedes-Benz Fashion Week Russia Magazine will only be available to guests of these fashion weeks.

Creative management of the project is provided by MEDIACRAT.

On 16 March, at the request of OPIN, Russia’s leading real estate development group, MEDIACRAT organized a Mardi Gras celebration for residents of premium-class Pestovo estate.

“It is thanks to the rich entertainment program that this festive occasion attracted over 400 guests,” notes Armen Jilavian, Managing Partner at MEDIACRAT. “Not only did visitors enjoy tasting the traditional pancakes and participating in exciting contests and troika rides, they also had an opportunity to test drive the latest Audi car models provided by Audi Center Moscow.”