According to a study by TNS Media, the number of readers per issue of BOLSHOI Sport magazine in Moscow has increased by 25.5 percent in six months, growing from 139,000 for the period between May and October 2014 to 174,400 readers between September 2014 and February 2015. The growth of readership for one issue over the same period across the entire country was 14.7 percent, having reached 701,200 people.

The semiannual readership of BOLSHOI Sport in Russia grew by nearly 13.1 percent for the whole country and reached 1,225,800 readers. This indicator also showed a significant positive trend both in Moscow – demonstrating an increase by 31.3 percent (to 333,300 readers) – and in St. Petersburg, with a growth of 20.4 percent (to 113,800 readers).

BOLSHOI Sport magazine has been published in Russia since late 2005. In the spring of 2013, Alexei Nemov became the head of the publication.

Creative and commercial management of the project is provided by MEDIACRAT.

Commissioned by Mercedes Benz RUS, the MEDIACRAT creative team has begun working on Mercedes-Benz Magazine, a corporate publication for the car manufacturer. The magazine will talk about the latest company news, new Mercedes models, innovative developments, as well as the most memorable events and happenings in the world of Mercedes, science, design, and art.

The magazine is published four times a year and distributed to Mercedes-Benz clients.

Creative management of the project is provided by MEDIACRAT.

ArArAt, in collaboration with MEDIACRAT creative agency, theater artist Pavel Kaplevich, and the Artist Foundation, introduced a new Limited Edition Armenian brandy, ArArAt Akhtamar, at the Golden Mask Russian National Theatre Awards.

The new ArArAt product in its Art Collection line is a dedication to the “magicians of the stage”, the people who create and embody the world of theater. ArArAt Akhtamar is a charity project: part of the proceeds from the sale of the brandy will go to the Artist Foundation, established to provide financial assistance to the older generation of actors.

One of the most anticipated musical events of the year – the Boiler Room party – took place on April 23, with the support of the MEDIACRAT Event Management. Ballantine's Scotch whisky was the global partner of the party.

Boiler Room is a cult online party that moves to various locations. It was first held in a boiler room in Dalstone, London. With Ballantine's support, Boiler Room is carrying out the project Stay True Journeys – a series of indoor musical events in different countries.

The 13^th floor of the Empire Tower in the Moscow City business district was selected as the venue for the Moscow event. Guests and online audiences enjoyed the beat of various local and international stars of instrumental hip-hop: DJ Premier, Black Milk, NxWorries, Lapti, BMB Spacekid, KOVSH Beats, and Raumskaya. Original performances by unique musicians and full immersion in the atmosphere of the party-hosting city are one of the foundations of the Stay True Journeys concept.

MEDIACRAT was responsible for the design, the ambience, and all of Ballantine's brand activities.

World-famous Public Figures, Scholars and Entrepreneurs, Including George Clooney, Elie Wiesel, Noubar Afeyan, Vartan Gregorian and Ruben Vardanyan, Unite to Announce New Humanitarian Prize as part of 100 LIVES Initiative

George Clooney and Nobel Laureate Elie Wiesel to Co-Chair Global Human Rights Award
An interview with George Clooney is available for download here

NEW YORK, March 10, 2015– The 100 LIVES initiative launched yesterday expressing gratitude to the individuals and institutions whose heroic actions saved Armenian lives during the Genocide 100 years ago. The purpose of the 100 LIVES initiative is to address the issues of genocide, human rights violations and the power of positive action through three key elements:

- Learning from the past by issuing a global call to unearth the untold stories of survivors and saviors from the Armenian Genocide that will be brought to life on 100LIVES.com;

- Delivering for the present by introducing the Aurora Prize for Awakening Humanity, a new global humanitarian award that will be given to people who put themselves at risk to enable others to survive and thrive;

WATCH Russia which is dedicated to haute horlogerie is now distributed in the leading theaters of Moscow. That is primarily due to the increasingly important role that theaters play in today’s socio-cultural life.

“Theaters per se are the new media capable of bringing a certain set of ideas to the audience by influencing all their sense organs causing a powerful emotional response,” says Natalia Shastik, Editorial Director at MEDIACRAT. “WATCH Russia was one of the first publications in Russia to start employing theaters as communication channels and cater to the unique audience of theater aficionados.”

As of December 2014, the average monthly audience of partnering theaters was 93,000 people.

WATCH Russia is writing about the high art of watch and jewelry making, as well as about such ‘signs of the times’ as cinema and theater, architecture and design, presenting a sort of cross-section of the most critical events and names in the world of culture over the preceding month. The project is headed by Alexander Gafin.

Creative and commercial management of the project is provided by MEDIACRAT.

In the end of October 2014, the event management division of MEDIACRAT successfully organized a Mysteries of Armenia congress for Opel, a leading German car maker and part of General Motors. Forty-five representatives of Opel and its dealers from all over Russia took part in the event. All of them visited Armenia for the first time, discovered a new culture and gained lots of positive impressions.

“We developed a special thematic VIP-program for Opel underscoring the mystical atmosphere of Armenia and its unique natural attractions and historical monuments,” shares Maria Filippova, Advertising Sales Director at MEDIACRAT. “In particular, the guests visited Selim mountain pass, which is part of the Silk Road, and Tatev Monastery situated on the edge of a giant gorge.”

As part of team building activities, a series of master classes and cultural events was also held.